Velour

Velour is a beauty studio built around refined care, expert artistry and a calm, luxurious experience. Its identity had to feel confident yet soft, modern but timeless, and luxurious without being loud, and it had to work everywhere clients meet the brand: the shop window, reception, a uniform and an Instagram feed.

We started from the capital V of Cormorant, the logo’s base typeface, and refined it into a V mark with a separate flick, set above the VELOUR wordmark with BEAUTY STUDIO beneath. Deep slate leads the palette, with a warm gold as its partner, across four colourways for the logo and the V mark, and a repeat pattern built from the V.

For social, we styled Instagram offer posts with the V over treatment photography, a gold offer bar and a slate V tab, plus pattern and logo tiles for the grid. For the studio, we designed signage for the window, the pavement, reception and table talkers, gold V wall vinyls for the treatment rooms and uniform branding for the team. We also created Facebook adverts and a video advert for a new-client campaign.

The result is a considered beauty brand identity that carries from the studio window to the social feed, quietly luxurious and unmistakably Velour.