The challenge.
Made to measure, ordered in minutes.
FLG makes magnetic van signs, vinyl van signs and magnetic car signs, printed and made in Britain and sized to suit each vehicle. The customers are tradespeople who want their van to look the part and win them work.
The store had to make a made-to-measure product simple to buy online: the right signs for the right vehicle, a logo uploaded, a proof approved and the signs delivered ready to fit.
It also had to answer buyers’ questions before they asked them, and work just as well on a phone as on a desktop.
Behind the store, every order is a custom job. Each one needs a brief, a proof, the customer’s go-ahead, printing, checks and a courier, and the store needs to know when it has shipped.
Where they were
A sign shop visit.
Custom vehicle signs usually mean phone calls, quotes and a trip to a sign shop.
Where they wanted to be
Five steps, all online.
Choose your signs, pick your options, send your logo, approve the proof, then fit them yourself.
