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Helia Therapy

How we created the brand, website and social content for Helia Therapy, an online therapy practice helping adults across the UK feel like themselves again.

Industry
Online therapy
Customers
Adults across the UK looking for online therapy
What we did
Branding · Website · Online booking · Social media
The Helia Therapy sun mark, tone on tone in warm browns

The brief

Make reaching out for therapy feel calm, safe and simple, from the first click to the first session.

The challenge.

Reaching out is the hardest part,​ ​so every step had to feel gentle.

Helia Therapy is the online practice of Jue Snell MBACP, a BACP-registered psychotherapist working with adults across the UK. People often arrive at a low moment, unsure what to say or whether therapy is for them. The practice needed a brand and a website that felt warm and safe, explained the help in plain language and made booking a first call easy.

Where they were

Clinical and​ ​overwhelming.

Therapy websites often lead with jargon, long forms and unclear prices.

Where they wanted to be

Warm, clear​ ​and easy to start.

Visitors choose how they feel, see the price and book a free 15-minute call.

What we did.

Start with how people feel,​ ​not with a diagnosis.

Brand identity

A sun mark logo with the line “Reset. Rebuild. Rise.” and a warm terracotta, sand and cream palette.

Website

Built in Webflow, with six ways in written in the visitor’s own words, like “My mind won’t switch off”, each leading to its own therapy page.

Online booking

Clear prices, session bundles and a free 15-minute introductory call, with sessions bought and booked online.

Social content

Post and story templates in the same gentle voice, built from lines on the site.

The result.

A calm place to start,​ ​from anywhere in the UK.

In short

Helia Therapy is the online practice of Jue Snell MBACP, a BACP-registered psychotherapist working with adults across the UK. People often arrive at a low moment, unsure what to say or whether therapy is for them, so the practice needed a brand and a website that felt warm and safe, explained the help in plain language and made booking a first call easy.

We created a sun mark logo with the line “Reset. Rebuild. Rise.” and a warm terracotta, sand and cream palette. The Webflow website offers six ways in, written in the visitor’s own words, such as “My mind won’t switch off”, each leading to its own therapy page.

Online booking shows clear prices, session bundles and a free 15-minute introductory call, with 50-minute online video sessions bought and booked online. The booking terms sit next to every price, including 14 days’ cooling-off on every purchase and 48 hours’ notice to rearrange any session. We also designed post and story templates for social media in the same gentle voice, built from lines on the site.

The result is a brand and therapy website that make reaching out feel calm, safe and simple, from the first click to the first session, from anywhere in the UK.

2x

More free introductory calls booked

+40%

More enquiries from across the UK

68%

Of bookings now made on mobile

Thinking about a similar project?

Whether it’s an online shop, a website built to win bigger clients or a full rebrand, we’d love to talk it through.

Book a discovery call

What can we help with?

A ballpark helps us suggest the right scope. No hard sell, promise.

When would you like to start?

We reply to every enquiry personally. The kettle’s on.

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