BMS Progress

How we gave BMS Progress, a Warrington training and apprenticeships provider, a confident new identity and a website that makes a broad offer easy to navigate.

Industry: Training and apprenticeships
Customers: Employers across the UK and the people they train
What we did: Branding · Logo design · Website

The brief

A new name that needed an identity to match, and to be remembered.

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The challenge.

A new name needs a brand people remember.

After more than 25 years as BMS Performance, the business had narrowed its focus to world-class training and apprenticeships and taken a new name, BMS Progress. Its old look leaned on muted corporate stock imagery and a tame colour palette, so it read as just another provider and did little to show the experience behind it. The new identity had to carry that heritage and be memorable, and the website had to explain a broad offer, from Level 3 apprenticeships to bespoke sales and leadership training, without overwhelming employers.

Where they were

Just another provider.

Muted stock imagery and a tame palette that hid 25 years of experience.

Where they wanted to be

Vibrant, serious and memorable.

A confident identity with its own colours and graphic blocks.

What we did.

Learning builds block by block, so the brand does too.

Identity

A clean BMS Progress wordmark with the strapline Improve Performance, Progress Careers, and a navy-led palette lifted by teal, yellow, magenta and plum.

Building blocks

A graphic toolkit of circles, quarter rounds and squares that stands for the building blocks of knowledge, flexible enough for print, screens and spaces.

Brand in use

Examples of the system on programme covers, presentations, business cards, office graphics and social, so every team could apply it the same way.

Website

A Webflow site that separates Training from Apprenticeships from the first click, with programme pages by level, case studies and a clear route to get in touch.

The result.

A brand as confident as the training.

In short

After more than 25 years as BMS Performance, a Warrington training provider narrowed its focus to world-class training and apprenticeships and took a new name, BMS Progress. Its old look leaned on muted corporate stock imagery and a tame palette, so it read as just another provider and did little to show the experience behind it.

We designed a clean BMS Progress wordmark, in versions with and without the strapline Improve Performance, Progress Careers, and a navy-led palette of six colours lifted by teal, yellow, magenta and plum. A graphic toolkit of circles, quarter rounds and squares stands for the building blocks of knowledge, flexible enough for print, screens and spaces. We showed the system in use on programme covers, presentations, business cards, office graphics and social, so every team could apply it the same way.

The website had to explain a broad offer, from Level 3 apprenticeships to bespoke sales and leadership training, without overwhelming employers. We built a Webflow website that separates Training from Apprenticeships from the first click, with programme pages for four apprenticeship programmes from Level 3 to Level 4, five training areas, case studies and a clear route to get in touch.

The result is a rebrand and website for a UK training and apprenticeships provider that feels as confident as the training itself.

+45%

More employer enquiries in six months

+35%

More apprenticeship applications

Longer time on site than the old website

The work, up close.

Navy and five vibrant colours, from the wordmark and building blocks to the website.

The logo

The finished wordmark: BMS in Lufga Bold, Progress in Lufga Regular, with or without the strapline.

The logo

The finished wordmark: BMS in Lufga Bold, Progress in Lufga Regular, with or without the strapline.

The logoThe finished wordmark: BMS in Lufga Bold, Progress in Lufga Regular, with or without the strapline.

Logo animation

Colourways

On navy and on light

Colourways

On navy and on light

ColourwaysOn navy and on light

Colourways

Brand identity

A navy-led palette and a toolkit of building blocks, so every team applies the brand the same way.

Brand identity

A navy-led palette and a toolkit of building blocks, so every team applies the brand the same way.

Brand identityA navy-led palette and a toolkit of building blocks, so every team applies the brand the same way.

Colour

Navy leads

Colour

Navy leads

ColourNavy leads

Navy

#11274C RGB 17 39 76

Navy

#11274C RGB 17 39 76

Navy#11274C RGB 17 39 76

Purple

#342557 RGB 52 37 87 CMYK 94 98 33 25

Purple

#342557 RGB 52 37 87 CMYK 94 98 33 25

Purple#342557 RGB 52 37 87 CMYK 94 98 33 25

Teal

#00A0B4 RGB 0 160 180 CMYK 85 8 29 1

Teal

#00A0B4 RGB 0 160 180 CMYK 85 8 29 1

Teal#00A0B4 RGB 0 160 180 CMYK 85 8 29 1

Yellow

#F8CF0D RGB 248 207 13 CMYK 4 17 92 0

Yellow

#F8CF0D RGB 248 207 13 CMYK 4 17 92 0

Yellow#F8CF0D RGB 248 207 13 CMYK 4 17 92 0

Magenta

#E11A7D RGB 225 26 125 CMYK 3 96 7 0

Magenta

#E11A7D RGB 225 26 125 CMYK 3 96 7 0

Magenta#E11A7D RGB 225 26 125 CMYK 3 96 7 0

Plum

#B83280 RGB 184 50 128 CMYK 29 91 10 1

Plum

#B83280 RGB 184 50 128 CMYK 29 91 10 1

Plum#B83280 RGB 184 50 128 CMYK 29 91 10 1

Building blocks

Circles, quarter rounds and squares

Building blocks

Circles, quarter rounds and squares

Building blocksCircles, quarter rounds and squares

Building blocks animation

Brand in use

Concept visuals showing the system on programme covers, stationery, presentations, office graphics and social.

Brand in use

Concept visuals showing the system on programme covers, stationery, presentations, office graphics and social.

Brand in useConcept visuals showing the system on programme covers, stationery, presentations, office graphics and social.

Covers

Design concept: two BMS Progress course brochures, Team Leader or Supervisor Apprenticeship Programme and Sales Executive Training, on a coffee table in a training centre break-out area

Covers

Business cards

Design concept: a BMS Progress business card held up across a meeting table, with the patterned card back lying on the table

Business cards

Meeting room glass graphics

Notebook

Office signage

Learner ID card

Learner welcome pack

Design concept: a navy BMS Progress presentation folder under a Level 4 Sales Executive Apprenticeship certificate

Learner welcome pack

Social

The website

Designed and built in Webflow, with Training and Apprenticeships separated from the first click and a page for every programme.

The website

Designed and built in Webflow, with Training and Apprenticeships separated from the first click and a page for every programme.

The websiteDesigned and built in Webflow, with Training and Apprenticeships separated from the first click and a page for every programme.

Desktop pages

The Level 4 Sales Executive page on desktop

Desktop pages

Phone screens

The Level 4 Sales Executive page on a phone

Phone screens

Thinking about a similar project?

Whether it’s an online shop, a website built to win bigger clients or a full rebrand, we’d love to talk it through.

Book a discovery call →or call 0800 644 8088

BMS Progress

The challenge.01

What we did.02

Identity

Building blocks

Brand in use

Website

The result.04

The work, up close.

The logo

The logo

Logo animation

Logo animation

Colourways

Colourways

Colourways

Colourways

Brand identity

Brand identity

Colour

Colour

Navy

Navy

Purple

Purple

Teal

Teal

Yellow

Yellow

Magenta

Magenta

Plum

Plum

Building blocks

Building blocks

Building blocks animation

Building blocks animation

Brand in use

Brand in use

Covers

Covers

Business cards

Business cards

Meeting room glass graphics

Meeting room glass graphics

Notebook

Notebook

Office signage

Office signage

Learner ID card

Learner ID card

Learner welcome pack

Learner welcome pack

Social

Social

The website

The website

Desktop pages

Desktop pages

Phone screens

Phone screens

Thinking about a similar project?

The challenge.

What we did.

The result.