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Fleet Compliance Optimisation

How we built a compliance CRM, a brand and a website for FCO, a fleet compliance consultancy helping operators stay in control.

Industry
Fleet and transport compliance
Customers
Fleet and transport operators and fleet managers
What we did
CRM system · Compliance reports · Brand identity · Website
Design concept: an FCO roadside billboard asking Is Your Fleet Compliance Really Under Control?, with a row of white vans and the FCO logo, as people walk past and a van drives by

The brief

Give fleet operators a clear view of their compliance, and give FCO one system to manage it.

The challenge.

Fleet compliance feels complex,​ ​so the answer had to be clear.

FCO, Fleet Compliance Optimisation, helps fleet and transport operators understand where they stand on compliance, find what needs improving and keep it under control.

Fleet compliance can feel complex, administrative and driven by risk. Every customer brings vehicles, drivers, inspections, documents and deadlines, and FCO needed one system to track it all, show each customer their position clearly and run the business side too.

As a new business, FCO also needed a name structure, an identity and a website that present it as a credible, long-term compliance partner.

Where they were

Complex and​ ​admin heavy.

Regulations, inspections, drivers and deadlines make it hard for operators to see where they stand.

Where they wanted to be

Clear, controlled​ ​and improving.

Each customer has a compliance score, a RAG rating and a list of what needs doing next.

What we did.

One system for every vehicle,​ ​driver and deadline.

CRM system

An Airtable CRM covering customers, fleet, drivers, compliance, documents, billing, suppliers and settings, with a work queue that shows what needs attention next.

Compliance reports

A compliance score for every customer across vehicles, maintenance, drivers, records and the O-licence, rated red, amber or green, and a branded Fleet Compliance Report generated from the customer record.

Brand identity

A clear brand structure, a bold FCO wordmark with a tick set into the O, the line Compliance with Confidence, and a royal blue and orange palette with a RAG system for compliance status.

Website

A website for fleetco.co.uk as the home for FCO’s services, guidance and enquiries, with online banners in the same style.

The result.

Compliance with confidence,​ ​for every customer.

In short

Fleet Compliance Optimisation (FCO) is a fleet compliance consultancy that helps fleet and transport operators understand where they stand on compliance, find what needs improving and keep it under control. As a new business, FCO needed a system to run the work, an identity and a website.

We built an Airtable CRM covering nine areas, from customers, fleet and drivers to compliance, documents, billing, suppliers and settings, with a work queue that shows what needs attention next. Every customer gets a compliance score across five risk areas: vehicles, maintenance, drivers, records and the O-licence. Each area is rated red, amber or green, and a branded Fleet Compliance Report is generated straight from the customer record. A 15-month planned maintenance view keeps upcoming work in sight.

For the brand, we set out a clear name structure and designed a bold FCO wordmark with a tick set into the O, the line Compliance with Confidence, and a royal blue and orange palette. The same RAG system runs through the CRM, the reports and the brand. We then designed the website for fleetco.co.uk as the home for FCO’s services, guidance and enquiries, with online banners in the same style.

The result is an Airtable CRM, compliance reporting, a brand identity and a website, built together so FCO presents itself and runs as one clear, credible business.

6 hrs

Admin saved each week with the CRM

-60%

Fewer overdue compliance actions

2x

Faster compliance report turnaround

Thinking about a similar project?

Whether it’s an online shop, a website built to win bigger clients or a full rebrand, we’d love to talk it through.

Book a discovery call

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When would you like to start?

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