The challenge.
Personal service deserves a personal brand.
The Beauty Room is a beauty clinic in leafy Lach Dennis, near Northwich, with private parking and a discreet entrance. It offers nail services, waxing, eye treatments, facials and facial peels, using Elim, Bio Sculpture, waxu and Epionce.
The brand needed to feel calm, personal and quietly premium, and to work as well on a business card or an embroidered tunic as on the plaque by the door.
The clinic’s ethos is simple: everyone is beautiful, we just make it obvious. The identity had to say the same thing, without shouting.
Where they were
Personal service, in a quiet room.
Clients come to The Beauty Room for one-to-one treatments in a calm, private setting.
Where they wanted to be
One mark, everywhere they look.
A TBR monogram and roundel that carries the same calm from the treatment room sign to the gift voucher and the website.
