The challenge.
Caring for dogs deserves a brand people trust.
The Hound & Estate offers dog walking and dog care visits around Northwich in Cheshire: one-to-one walks, small group walks, countryside exercise, dog care visits at home and a private enclosed field.
Owners are trusting someone with their dog, and often their door keys, so the brand had to feel warm, local and dependable, and the website had to make it easy to get in touch.
New clients also complete a detailed onboarding form covering their dog’s health, routine and permissions, and that form only existed as a PDF.
Where they were
Trusted with dogs, and door keys.
Owners hand over their dog, and often a key to their home, so first impressions matter.
Where they wanted to be
One engraved mark, from the gate to the screen.
An English pointer above a classic serif wordmark, carried onto the website, the new client form and the brand in use.
